War goal: engage & generate fans on Facebook Strategy & tactics: claim your pixel to win amazing outfits Battle achievements: new fans, happy fans, and a much talked about contest between friends of fans Claim a pixel and win goodies. We helped J.C. Rags to engage their Facebook fans into a fan boosting competition and stimulated online word of mouth to let friends of fans claim their pixel in the Pixel Madness application. Doing so, each participant (and new fan) could win fantastic outfits and other prizes. Results: a very addictive app that engaged many existing fans to invite their friends – boosting traffic and social fan base.
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