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Social War – fashion online research

intelligence, operations

We started the Social War research in 2011 and focused on the online behavior of 55 different fashion brands and their fans on Facebook. Social communication expert IIZT monitors these brands to improve and share knowledge. What do brands post, how do they interact and how do the fans respond?
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Promiss in Textilia magazine

intelligence, operations

Would you consider to advise other fashion brands to use Linkedin in a campaign? As brand you have to consider all options within the current market situation. Choosing the correct platform, where your clients are active, is essential. Putting your client at the core and understanding her is most important.
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