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Social media for fashion retailers: how do you get to know your target group? [part 6]
intelligence, operations
Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?
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Social media for fashion retailers: loyalty clubs [part 3]
intelligence, operations
You can reward loyalty. With gifts such as coupons, customer nights and loyalty cards. Loyalty cards according to marketing specialist Richard Derks are suitable for many retailers. According to him, it is clear that customers respond very positively to loyalty systems. Via your website or cash register system, physical card or app. Biggest benefit: in return you get a huge amount of data. "Moreover, you build strong bond with your customer, which should be the main starting point," says Derks.
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Textilia editorial: best fashion brands on social media 2016 second half.
intelligence, operations
SOCIAL WAR 2nd half of 2016. What do brands Victoria’s Secret, Nike and H&M have in common? They all perform really well
on social media. : article in Textilia.nl
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Textilia. The biggest fashion brands on social media.
intelligence, operations
Last week the fashion trade magazine Textilia published an article with out weekly research after the best performing fashion brands on social media. Textilia is the trade magazine directed at the Dutch fashion entrepreneur.
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SOCIAL WAR 2015
intelligence, operations
13 January our column ‘from IRL to URL’ is published in fashion magazine Textilia. It's for a reason. For years we have based our campaigns on our ongoing Social War research. We compare fashion brands and their social media behavior and interaction with fans. What works and what doesn't?
