IIZT - strategy - creative - technology

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IIZT – social & digital campaigns

Since 2002 IIZT has helped many brands perform better online and attract customers online and offline. We were the first in Holland to use social media in a commercial way. Proud to have done the first Dutch campaign on Facebook. It was for Durex. We helped KLM to spin the sentiments using social media. And we helped many fashion brands to translate their brand in a storyline online that gave the right engagement. Our inspiration can be found in projects like Respectance and hart.volgers where we use new media to help people with real needs. Relevance is our middle name, and engagement is how we do it.

Our specialties and broadest experience can be found in fashion, health, food and services.


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Social War – your fans determine how good you perform at social media

When our clients asked us how we could tell them what would work online, we felt the challenge. So many companies and “gurus” have stories to tell, but how much is true? In 2011 we started our weekly research among over 70 worldwide brands. We called it the Social War. Who’s performing best? How do they do it? What can others learn from it? It ain’t a moment we measure, it’s the ongoing nature of our research. You can subscribe to our findings. We love to share things.


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Editorial – IIZT published expert advise in Emerce, adformatie and Textilia

On a regular basis you can find our articles in the Emerce, adformatie and Textilia magazine and online. We most often publish about our Social War findings. On our site we publish even more. Since we believe that you have to stay up to date and clients should feel comfortable with our ideas and way of looking at the current and future world of communication.


IIZT - stay ahead

We do digital and social strategy and creation. Most of our productions and programming work gets done in house. IIZT thinks and acts as a startup. Lean and mean, step by step. Social and community thinking are the base of most projects. Some of our specialties are fashion and e-health. We have our own Thai hangout at the Amsterdam Dappermarket: Boi Boi. And our office dog is called Sake.

The latest entries

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Top Social media marketing trends in 2017: Benchmarking Fashion Industry.

intelligence, operations

Check the complete overview of the best performing fashion brands and their advertising campaigns. Find about the most frequently used and the most effective social media trends of this year.
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The Top 5 marketing trends that fashion brands use on social media in 2017. Social war week 20.

intelligence, operations

For those who missed our earliest Social War editions we prepared the overview of social media trends successfully used by fashion brands in the beginning of this year.Watch this video and learn what actually works online in 2017.
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Social media influencers and how fashion brands use them for their advertising. Social War week 19/2017.

intelligence, operations

This week we talk about how big brands use social media influencers in their advertising and what other brands or smaller businesses can learn from them. This week top performers are: *Pull and bear and 192% increase on engagement *Tommy Hilfiger and 140% increase on engagement This week both brands were using social media influencers in order to promote their brand.
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Best fails of fashion brands on Facebook. Reebok, H&M, Onitsuka Tiger and Levis cases.

intelligence, operations

We always talk about the best performers and their success on social media. But Social War research which includes more than 70 fashion brands also measures the worst social media performers. Let’s have a look at their mistakes so we don't repeat it. Welcome to our mistake edition! This week we talk about Onitsuka Tiger, Reebok, H&M and Levis.
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Social media marketing. Best campaigns and tricks. Social War week 17/2017

intelligence, operations

*WE Fashion and their "Facebook weekend deal" *ModeMusthaves and wehkamp and their standard mechanisms to keep engagement at a constant high. *G-Star and their "green views" *Gucci gives you a 360 degrees overview of their new campaign.
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All is quiet. #dog #advertising #bullterrier #prinseneiland (at IIZT)Long time ago. #wonderful and unique guy (at Bielsko-Biała)#boiboi #gogo #underconstruction (at Boi Boi)#nofilter #bullterrier #amsterdam (at IIZT)Zojuist gepresenteerd bij #textilia trenddag. Wil je meer weten, contact us. (at Frans Beekwilder B.V.)Waiting for super #summer . #amsterdam (at Haarlemmerplein)Proud of our #merch #boiboi #thai #thaifood #dappermarkt #amsterdamoost #amsterdam #restaurant (at Boi Boi)Long live the #kingkong. #koning #king #kung #roi #thaifood #maxima #boiboi (at Boi Boi)