IIZT - strategy - creative - technology

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IIZT – social & digital campaigns

Since 2002 IIZT has helped many brands perform better online and attract customers online and offline. We were the first in Holland to use social media in a commercial way. Proud to have done the first Dutch campaign on Facebook. It was for Durex. We helped KLM to spin the sentiments using social media. And we helped many fashion brands to translate their brand in a storyline online that gave the right engagement. Our inspiration can be found in projects like Respectance and hart.volgers where we use new media to help people with real needs. Relevance is our middle name, and engagement is how we do it.

Our specialties and broadest experience can be found in fashion, health, food and services.


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Social War – your fans determine how good you perform at social media

When our clients asked us how we could tell them what would work online, we felt the challenge. So many companies and “gurus” have stories to tell, but how much is true? In 2011 we started our weekly research among over 70 worldwide brands. We called it the Social War. Who’s performing best? How do they do it? What can others learn from it? It ain’t a moment we measure, it’s the ongoing nature of our research. You can subscribe to our findings. We love to share things.


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Editorial – IIZT published expert advise in Emerce, adformatie and Textilia

On a regular basis you can find our articles in the Emerce, adformatie and Textilia magazine and online. We most often publish about our Social War findings. On our site we publish even more. Since we believe that you have to stay up to date and clients should feel comfortable with our ideas and way of looking at the current and future world of communication.


IIZT - stay ahead

We do digital and social strategy and creation. Most of our productions and programming work gets done in house. IIZT thinks and acts as a startup. Lean and mean, step by step. Social and community thinking are the base of most projects. Some of our specialties are fashion and e-health. We have our own Thai hangout at the Amsterdam Dappermarket: Boi Boi. And our office dog is called Sake.

The latest entries

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Generate enormously high engagement on Facebook using winning actions.

intelligence, operations

Winning action is a top trend of last week on social media. Learn from the best performers among fashion brands. WE Fashion, Miss etam and wehkamp.nl score high and generate enormous engagement. Find out about their tricks.
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April Fools’ Day jokes on Facebook by fashion brands. Social War week 13/2017.

intelligence, operations

Last week a lot fashion brands were promoting their April Fool's Day campaigns on Facebook. Find out about the leaders and learn from their success!
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rapha-rapharides read
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Rapha builds the community around the brand. Scotch & Soda becomes the face of Amsterdam. Social War week 12/2017.

intelligence, operations

Top social media performers on March 27:Rapha 190% increase on their engagement."Rapha Rides" campaign. Scotch & Soda 140% increase on their Facebook engagement. "From Amsterdam, From Everywhere" campaign.
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emilyratajkowski-dkny-goodmorningdkny read
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Emily Ratajkowski and #Goodmorningdkny campaign. Success or failure? Social War/week 11

intelligence, operations

Social War/ Week 11. Weekly update on the best #socialmedia performers among #fashion brands: DKNY and Goodmorningdkny campaign. Emily Ratajkowski is the face of the campaign. Perfect match or could this be a big failure? ZARA and their capsule collection. Intriguing advertising of the launch. But where is the promised collection? Watch our video update and increase your knowledge and skills:
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Social War week 10/2017. Fashion brands and their International Women’s day campaigns.

intelligence, operations

Last week CHANEL, Nike, Bershka, ONLY, Vila, WE Fashion and Pull&Bear scored with their International Women's Day campaigns. Each brand has his own approach. Find out about the leaders of last week and the latest social media trends. Watch our Social War week 10 video update.
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#kit #blossom #bloesem #tropen #amsterdamoost #pink (at Tropenmuseum)De #vriend. #bullterrier #ilovemydog #dog #varkhond #amsterdam (at Bickers Aan De Werf)Woohoo back in #amsterdam. #train #ns (at Amsterdam Canals)#prinseiland #vuilnis #bloesem #palm #bloom #amsterdam #orange (at IIZT)Getting there #boiboi #gogo #dappermarkt #thaifood #takeout #construction #mafbouw (at Boi Boi)Getting there #boiboi #gogo #dappermarkt #thaifood #takeout #construction #mafbouw (at Boi Boi)Join us 22 april in #amsterdam #fashion is ready for the #foolbaer #party. #gayfriendly #gay🌈 #dappermarkt (at Amsterdam, Netherlands)Subtle work for #respectance . #remember #tributes #death #memorial