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We explore the world of technology, advertising, fashion, culture and anything different and inspiring. Mind you: the world is not Holland. We mainly focus on foreign sources, many from the US as they’re ahead in many ways. Below you can find a mix of thoughts, finds and stuff that we like and that triggers us. We are constantly online, discovering insights, fleshing out different industries. What’s the international pulse? See something you like? Don’t hesitate to share or leave a comment.


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Social War week 7. Politics and Fashion. Diesel and Nike case.

intelligence, operations

Last week it was all about politics in a fashion world. Diesel was the best social media performer of the last week among fashion brands and increased its engagement up to 350%. Diesel easily beats such a social media giant like Nike with the campaign “make love not walls”. Both brands try to show their political views, which are similar. But for Diesel it has a positive impact on their social media, while Nike just lost.
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