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We explore the world of technology, advertising, fashion, culture and anything different and inspiring. Mind you: the world is not Holland. We mainly focus on foreign sources, many from the US as they’re ahead in many ways. Below you can find a mix of thoughts, finds and stuff that we like and that triggers us. We are constantly online, discovering insights, fleshing out different industries. What’s the international pulse? See something you like? Don’t hesitate to share or leave a comment.


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Social media for fashion retailers: editorials (with 5 tips) [part 8]

intelligence, operations

You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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vlogger-life read
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Social media for fashion retailers: video blogging [part 7]

intelligence, operations

Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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GDPR read
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Are you ready for GDPR?

intelligence, operations

Overall panic. New rules are coming! Big and small companies must adjust their privacy policies and the way they process and store personal data based on GDPR, new legal rules. Fines value €20 million or 4% of annual turnover indeed put some pressure on CEO’s all over EU. We give you a short, but strong advice of what you should keep in mind and implement already now in order to not get in a trouble as from May 2018.
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rumag read
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Social media for fashion retailers: how do you get to know your target group? [part 6]

intelligence, operations

Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]

intelligence, operations

10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
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