The insurance plus party Florine calls itself a for benefit organization. They want to offer help in the world of healthcare. Many people do not know their way around. What is the best healthcare, what are your options, how do you get refunded for treatment? This and many more questions needed to be answered in campaign launching them with more than just the plus of the insurance.
We helped them select the target groups and messages. We used all the modern mediums that suited the independent and successful audience. We used live periscope debates in different towns, we reproduced it to small video formats. We made websites directed at different target groups. We set up all their social channels and redid the brand setup. Together with Pauwr we reached very high performance with the paid media strategy.
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