With the famous agency Saatchi we did the campaigns for Nutricia, before they were absorbed by Danone group.
Nutricia is the biggest baby and toddler food provider of Holland. With subbrands like Olvarit, Nutrilon and Bambix they provide basic nutrition for children at different stages.
We made a very interactive campaign and a couple of sites constantly up to date with the latest requirements of people’s use of internet and in accordance with the current RTV campaign for the different subbrands. It even involved first time buyer offerings and saving cards interacting with retailers to promote the use of new varieties of food ingredients. We also focused on the fast increasing awareness and interest of the consumer in finding out what they give their baby.
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