The successful but rather unknown holiday destination Sweden, wants to receive more Dutch families. The country has a lot to offer that is lacking in Holland. Wide, open nature, emptiness, forests, lakes and freedom. You can stay in a holiday house and never see neighbors. Even wild animals can be seen. It’s not going to happen in Holland. And the weather is even better during summer.
The Natural Playground became the title of the campaign to attract more people and make them interested in Sweden as a holiday destination. We made several campaigns often centered around the big national holiday exhibition in Utrecht (vakantiebeurs). The interest for Sweden has grown, using user made content and by highlighting the options for the different Swedish regions. Sweden is divided in regions who all make their own campaigns. This big country has very diverse landscapes. For Holland we got the most important ones to work together in one campaign.
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