In co-operation with Saatchi we did the online translation of the RTV commercials of Wagner pizza and oven food. To generate lovers of pizza and to stimulate them to do their first purchase of the renewed recipe of Wagner pizza with the super crunchy crust, we made a game. It was slightly based on Pacman and was called Crunchman. You could play it as often as you liked on computer, tablet or smartphone. To keep your hiscore you had to register. Every day the highest scores won prizes. And most people who played and left their details got a voucher for a trial purchase in co-operation with most supermarkets. The production got translated to different countries and languages. We also produced our own retro tunes to it.
It was an addictive and very viral game. Letting people be busy with the new crunchy Wagner pizzas.
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