You should not be. Nowadays anybody is your neighbor and everybody can see it. And they all live online. So if your Facebook friends just came back from a trip to Ibiza and they flaunt it online…..you better fly there too and come back with even better photos and checkins at spots that the others had not visited, or just show your doubts whether you should choose between famous DJ a or b. It all works efficiently if you use it correctly in your promotion. So watch out whom you befriend online. You might feel a loser if you can’t keep up, or you’ll find yourself spending based on envy. Who still has tickets by the way for Lowlands? You’re not going? Haha.
Read all here: http://thenextweb.com/socialmedia/2011/08/16/how-brands-benefit-from-envy-among-friends-on-facebook/?awesm=tnw.to_1AOwX&utm_campaign=&utm_medium=tnw.to-other&utm_source=facebook.com&utm_content=spreadus
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