War goal: collect all memories tweeted around the world around special people
Strategy & Tactics: extend Respectance.com’s reach to the newly launched and quickly growing medium Twitter in 2009.
Battle achievements: based on some very smart Twitter integrators used for the stock market brokers at the time, we decided to use the same strategy for Obituaries and especially to capture the momentum of heartfelt messages of condolence sent via Twitter. At the time it was something new as Twitter was just about to be used for this purpose. Nowadays it has been accepted widely to tweet your respect about somebody you cared for. The times are changing.
Respectweet.com can be seen here.
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