MEN_at_WORK | Pinky Da Flamingo

War goal: introduce Diesel Island at MEN_at_WORK

Strategy & tactics: engage people in the streets to go to Facebook and win amazing DSL Island prizes

Battle achievements: happy faces, lots of user generated content and pretty pink pictures throughout Amsterdam

MAW | Flamingo
MAW | FlamingoMAW | FlamingoMAW | FlamingoMAW | FlamingoMAW | Flamingo

Got no fans on Facebook? Try this!

In order to promote the Tropical Island theme by Diesel within all MEN_at_WORK stores in the Netherlands we have executed an integrated campaign in which Pinky da Flamingo featured as the main suspect. We woke up at 2 AM and have hidden Pinky in various familiar spots in Amsterdam with an instructions note.

People who found Pinky uploaded their picture on the Facebook page of MEN_at_WORK and won some fantastic prizes. Result: lots of engagement, huge increase in fans, happy people, and wonderful responses.


You’re always welcome at Prinseneiland. Call us and reserve time for a first date. 020-6933131 or mail

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