The latest posts : Community

Most people do not realize that a brand is in fact nothing more than the center of a community. Without fans and lovers your brand is just a name. How do you map out a community, how do you put your customers at the center of your commuication? How do you stay relevant, how do you capitalize on their feedback? We have a lot of experience with this. We believe in the power of communities, online and offline.

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Social media for fashion retailers: editorials (with 5 tips) [part 8]

intelligence, operations

You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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Social media for fashion retailers: video blogging [part 7]

intelligence, operations

Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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Social media for fashion retailers: how do you get to know your target group? [part 6]

intelligence, operations

Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]

intelligence, operations

10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
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Social media for fashion retailers: claim your location [part 4]

intelligence, operations

. In part 4 we talk about how literally to put your store on the map. Once you have a good relationship with your customer, they are happy to act as ambassadors for your store or your brand. By sharing your posts, using hashtags with their photos, leaving reviews, tagging them or letting you know they've been in your store. Word-of-mouth advertising can go online quickly.
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