The latest posts : Cycling
In its niche market (cycling), the online very popular Rapha scores high this week in our Social War research. It speaks to a new, female target group successfully and raises its already high engagement. This week in Social War, the female side of the tough Rapha.
Content, Community and Commerce. I'm a long time fan of Rapha and their mailings make go buy-crazy, which is something that only MrPorter realizes in my brain. Slate Olson tells us what Rapha is all about and why optimizing sales per square meter is not a passion.