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Let’s say, you sell three different product lines. Let's take as an example a fashion brand. It sells men's, women's and children's clothing. All of them follow your Facebook. But in fact, men are not interested in the children's and women's fashion. Then Dark Facebook posts could be useful for you.
When you go along with your target group as a brand, you also go along with their age. It is no secret that the Royal Gazelle has a ‘slightly grey-ish’ target group. That’s why they adjust their products to the changing demands of their customers. The followers reward ‘their’ brand online with a highly increased engagement. This week in Social War, the secret of the changing target group of Gazelle.