The Year of the Horse is according to the Chinese a year of prosperity and wealth. Still, we at IIZT think it's good to follow the trends carefully, in this case in social media. One never knows.

Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are...

War goal: turn a like, into love, into buy Strategy & tactics: launch the first Facebook shop for J.C. Rags Battle achievements: enormous traffic boost and targeted sales Check out the Facebook fanpage for men's fashion brand J.C. Rags. Where men can be men, get the latest news and deals,...

shop till you shock   “Webshops overcharge” according to the Dutch consumer organization that just launched a report. The issue is that the shipment costs are added afterwards, confusing consumers. What can we do about that? Admit that it might be confusing. Communicate it more...