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Miss Etam scores points online with open communication in hard times (Social War #18)


In the week that Miss Etam was declared bankrupt after 93 years, the brand also scores the highest engagement numbers ever in our Social War research. Miss Etam speaks to their followers in an open and grateful way in these dark times. The see this being rewarded with an engagement rise of over 300%. This week in Social War we discuss how the bankruptcy of Miss Etam became an enormous success.
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