The latest posts : Golf

Nike Golf published on Emerce read

Nike: Timing and storytelling close to perfection (Social War #18)


Nike doubles it’s online engagement with a perfectly timed sample of storytelling. Prior to the ‘golf clash’ between Tiger Woods and Rory McIlroy, Nike launches its latest feel good video: don’t dream, #justdoit. Nike captures the feeling of a student surpassing its master perfectly in this video. Even if you’re not a golf fanatic, this form of storytelling is a very interesting development. This week in our Social War Research, the power and results of perfect storytelling.
No comments

This is all that we indexed for you.
To find out more about IIZT, go here.