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Men at Work scores online with her collaborating brands (Social War #16)

intelligence

As a multi brand store, Men at Work successfully cooperates with international brands. This week Men at Work shows in our Social War research how the combination of unique brand qualities can lead to a strongly increased engagement. ‘In the summer of 2012’, IIZT created the adidas Originals X MEN_at_WORK | IN’N OUT parties. This was far ahead of its time.
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Social War – fashion online research

intelligence, operations

We started the Social War research in 2011 and focused on the online behavior of 55 different fashion brands and their fans on Facebook. Social communication expert IIZT monitors these brands to improve and share knowledge. What do brands post, how do they interact and how do the fans respond?
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