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Social media for fashion retailers: community building [part 1]

intelligence, operations

Community building according to social marketing expert Richard Derks is the foundation of a successful social media campaign. "Starting a new store or branch a retailer knows exactly which name, interior, products and target group suits him. More important than the appearance of your store or the brands that you sell, however, is your community."
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Textilia. The biggest fashion brands on social media.

intelligence, operations

Last week the fashion trade magazine Textilia published an article with out weekly research after the best performing fashion brands on social media. Textilia is the trade magazine directed at the Dutch fashion entrepreneur.
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