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Social media influencers and how fashion brands use them for their advertising. Social War week 19/2017.

intelligence, operations

This week we talk about how big brands use social media influencers in their advertising and what other brands or smaller businesses can learn from them. This week top performers are: *Pull and bear and 192% increase on engagement *Tommy Hilfiger and 140% increase on engagement This week both brands were using social media influencers in order to promote their brand.
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Best fails of fashion brands on Facebook. Reebok, H&M, Onitsuka Tiger and Levis cases.

intelligence, operations

We always talk about the best performers and their success on social media. But Social War research which includes more than 70 fashion brands also measures the worst social media performers. Let’s have a look at their mistakes so we don't repeat it. Welcome to our mistake edition! This week we talk about Onitsuka Tiger, Reebok, H&M and Levis.
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Social media marketing. Best campaigns and tricks. Social War week 17/2017

intelligence, operations

*WE Fashion and their "Facebook weekend deal" *ModeMusthaves and wehkamp and their standard mechanisms to keep engagement at a constant high. *G-Star and their "green views" *Gucci gives you a 360 degrees overview of their new campaign.
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April Fools’ Day jokes on Facebook by fashion brands. Social War week 13/2017.

intelligence, operations

Last week a lot fashion brands were promoting their April Fool's Day campaigns on Facebook. Find out about the leaders and learn from their success!
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Rapha builds the community around the brand. Scotch & Soda becomes the face of Amsterdam. Social War week 12/2017.

intelligence, operations

Top social media performers on March 27:Rapha 190% increase on their engagement."Rapha Rides" campaign. Scotch & Soda 140% increase on their Facebook engagement. "From Amsterdam, From Everywhere" campaign.
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