The latest posts : Rihanna
adidas has started a collaboration with Rita Ora for the upcoming spring and summer collection 2015. A remarkable step, as competitor Puma joined forces with Rihanna as their new Creative Director a while ago. This week in Social War, a report of the tense relationship between Puma and adidas. A relationship that has separated their birth town Herzogenaurach for over 60 years. But a struggle that also brings both companies to where they are today.