The main reason why embracing content of your users is smart : 92% of consumers around the world say they TRUST WORD OF MOUTH above all other forms of advertising. It's a no brainer, that most brands find still enormously difficult to embrace. Share the love!

Did you know that the Joneses don’t live next door anymore? Feel relaxed? You should not be. Nowadays anybody is your neighbor and everybody can see it. And they all live online. So if your Facebook friends just came back from a trip to Ibiza and they flaunt it online…..you better fly there...