This year, Internet advertising turns 18-years-old!
And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So Google designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.
Project Re: Brief is a story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a collision of minds and media, Project Re: Brief is an experiment whereby Google partnered with five “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.
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